It´s not a brand
It´s a statement
During a mission in a country where women’s rights are far from given, during a phone call while Hercules – starring Lou Ferrigno – played on the camp’s TV: right then and there, the idea of [her]cules™ was born.
Over 10 years later, it was finally time to realize the dream.
At its core, [her]cules is about giving back, getting a chance to be a part of and developing change. About praising all amazing women, no matter their training. About spreading a “sisters in strength” mindset and getting women to raise each other up and help each other out!
[her]cules is an celebration, an anthem for all the strong and powerful women out there who know that giving up is not an option.
[her]cules is a “f**k you I do whatever I want whenever I want” statement to the rest of the world.
[her]cules is a mindset that will never wave a white flag on the way to the top.
No matter if you train Crossfit, strongwoman, powerlifting or fitness, our goal is to support you and produce world class functional athletic wear. To offer workout clothes that help you reach your goals – whether those are to reach the global elite or just to set your own new PR´s!